Tips For Creating Great Content For a Wellness Blog
If you are looking for ways to grow your wellness blog and how you can drive traffic and user engagement then the answer lies in quality content. With the increase of the obesity cases, more and more wellness blogs have been started. With millions of great bloggers in the world, the competition is high.
Luckily, there is a place for everyone in this crowded market. In 2015, the industry was at $3.72 trillion, and it is getting stronger every other time. It has numerous opportunities for businesses and consumers as well.
The key to success is to set yourself apart from the competition. Nowadays people are tired of reading the same old stories on how to lose weight or get a healthy skin. People are in search of facts and interesting information.
You can build or destroy your marketing efforts with what you post online. With low-quality content, don’t expect much success of your blog. Read on to find out the key to creating great content for wellness blogs.
Write Catchy Headlines
The first thing that people see when your blog pops up in their search questions are the headline. This is why you need them to be catchy and interesting.
According to a 2011 report, headlines with odd numbers get 20% more clicks than those with even numbers.
Go for Long-Form Content
Wellness blogs cover a wide variety of topics from beauty to hair loss and general health. This opens a world of possibilities of content writing.
The most popular Google posts have 1,140 to 1, 285 words. This is known as long-form content and tends to rank higher than the average posts which have about 500 words. This type of material allows you to cover a topic in-depth and add more keywords. This drives in more traffic and backlinks and thus boosts your SEO efforts.
Incorportae Relevant Keywords
Wellness blogs target one or more niches like weight loss or skin care. Use keywords that are relevant to that niche. For example, if you are blogging about fitness, target keywords related too fat loss, exercise, or sports supplements. Use Google’s Keyword Planner to research your options.
Have a Call-to-Action
Every the post must end with a call-to-action. Show readers what you expect them to do next, whether it’s downloading an eBook or opting into your email list.
For example, if you blog about stroke medications, end your post with learn more about Eliquis or whatever drug you have covered. This helps your readers get more information on the topic.
Use Images and Videos
Blog content involves more than just text. The most popular wellness blogs include quality photos and actionable videos. Often, people will watch a how-to video than reading the text.