Marketing activities take a substantial chunk of a company’s budget because it is a crucial activity which can improve the business performance and increase awareness. Therefore, there is need to look for better and cost-effective ways of promoting the business and one of the solutions is the use of promotional pens. The introduction of promotional pens has come as a relief to most companies because it is a less expensive way of marketing and you can personalize it to meet your needs. It is a cost-effective method of business promotion and creating awareness about company products and services. Getting the right pen is crucial, and the following are some of the considerations to make.
Determine a budget – What is your current expenditure on promotional products and what amount of money are you willing to dedicate to finance the purchase of promotional pens? You might not have the information regarding the cost of purchasing promotional pens if you had never used it initially for marketing. Consulting some of the companies that have used promotional pens can give you a hint of the kind of expenses you will have to meet and an approximate amount of cash that can pay for every expense. You can proceed to look for promotional products suppliers in the market and get quotations for producing a specific number of promotional pens that you might use for a start. Picking a company which offers the least quotation is not advisable because it may not provide quality pens that you need to improve your business image.
Pen labeling and design – The outlook of the promotional pen is critical because it reflects the image of your business. Promotional pen suppliers would use either laser engraving or print the pens using a machine. Take advantage of labeling to inscribe the essential details of the company such as logo, company name, contact details and any other relevant information. When the pens include such information, then it becomes effective for its purpose of promotion. The design of the pen is also outstanding, and the best one elevates the company’s status. The suppliers are aware of various designs, and they can assist you to select the most appropriate one for your case.
Color print – Your creativity level plays a significant role at this stage because you have to decide the right color to use for the pens and the containers. It is advisable to use colors that are associated with your business. The containers are always on display, and they are visible at all times, and thus, they can improve the visibility of the company when its colors are used. Try to use bright colors that can attract the attention of people easily without straining. Doing all these activities alone can be hectic, and you can engage some of your employees and loyal clients to give you suggestions about design and color.